Social Media: The new Chamber of Commerce?

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I’ll probably catch some flack for the following observations, but in talking with some of my tweeps, I know I’m not alone.

It’s that time of year – time to renew my local Chamber of Commerce membership. Before blindly writing a $300-$400 check and dropping it in the mail, I have to stop and think about why I want/need this membership, and what such an affiliation actually does for me.

Getting down to Business

All the while, I’ve been engaging in social media platforms like  Twitter and  LinkedIn, and meeting people in the local community (and nationwide, really) that were very enthusiastic about actually networking. Someone I met needed a software program trainer on the West Coast – I knew someone, and they connected successfully. I’m looking to expand my online marketing skills in the tourism and hospitality industries, and people I’ve met via Twitter have introduced me to some nice pieces of business in New England and back in Seattle.

Social Media membership dues = Sweat Equity

Just the sweat equity I’ve built up using social media has more than paid for my Chamber membership. And what does that membership actually lend to me? An online listing, discounted admissions to Chamber events and horribly designed digests, email marketing, and direct mail pieces (I’m a designer so have license to judge!) Don’t get me wrong, the folks at my local Chamber are very nice and have the best intentions at doing what a Chamber is ’supposed’ to do.

Social Media is the new Chamber of Commerce. I’m putting my ‘money’ where the real connections are – in my social networking community.

We invite all of you to get a discussion going.  Please submit your comments at the end of this article, Thanks.

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