Marketing Trends 2010: Social Media

First launched in 2004 from a Harvard dorm room, Facebook now has 350 million users (grew 40 percent); and Twitter’s service grew more than 50 percent month-over-month, according to the latest from Nielsen Online. Even old school companies finally gave in to the pressure and have jumped on the band wagon. 

In the wild new frontier of social marketing, most firms fall flat in their use of social media because they fail in one crucial regard: Mastery of social media requires a union of both technical skill and marketing acumen.

But Dinh cautions that just because someone has their own Facebook or Twitter page does not mean they have mastered the craft. That’s why Mikel Marketing has partnered with Prolink Media.  “It’s the combination of our skills that make us more effective with social media and unique among the rest of the competition,” says Trevor Hatfield, president of Prolink Media.

Dinh adds that social media marketing, like any good ad campaign, must do more than simply communicate facts.  It must drive both emotion and action with:

• Box-bursting vision - Social media pros marry technical “how” with innovative “what” to create an amazing “wow.”
• Results-oriented approach - Good social media marketing is not nebulous, but yields measurable returns.
• Awe-inspiring juggling - Because social media ventures are multi-jointed and multi-dimensional, success requires the ability to manage a multi-jointed marketing campaign.

In short, effective social marketing requires a rare and enviable combination of skills: invention, design, programming, communication. It requires professionals who can drill down to the barest detail while retaining the big picture for a comprehensive, cohesive effort.  It’s time to sharpen your social media skill because it is here to stay.

Houston’s first “Meet & Tweet” Party:

To celebrate their new joint venture, Mikel Marketing and Prolink Media will be hosting Houston’s first “Meet & Tweet Party”.  Date and place to be announced later. Open to the public, the event is aimed at social media newbies and experts alike.  This party presents a great opportunity for local Tweeters to meet and increase their own networks, as they learn about exciting new tools.  To receive an invitation to this event, click here , or for more info contact mikel@mikelmarketing.com

We invite all of you to get a discussion going.  Please submit your comments at the end of this article, Thanks.

About: Mikel Marketing is an award-winning, full service marketing company based in Houston. Visit www.mikelmarketing.com